2013 Dodge Dart - When Alfa Romeo turns into Dodge!
The Alfa Romeo Giulietta won a great success throughout Europe, and its reputation will soon be appreciated throughout the world, since the new Dodge Dart is built based on the industry wining award Giulietta platform.
The first big event of the year car is heavily loaded and often presented in prototype stage, but Chrysler, the luxury brand of GM has managed somehow to strike really hard at the Detroit Auto Show with its latest creation. After the failure of the BLS based on Opel Vectra, the luxury brand GM finally has a new family sedan that seems better equipped to compete in Germany BMW 3 Series in mind. Its name is 2013 Dodge Dart, one of the most anticipated models of this year.
Not because it’s revived a model which saw its heyday in the 60s and 70s, but because it is the first model that incorporates the technology of the Fiat group in a model marketed in America. We know that Chrysler has been included in the Lancia range in Europe for some time, but the reverse never happened.
“The Dodge Dart was a dream to design,” said Joe Dehner, Head of Dodge Design — Chrysler Group LLC. “The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say ‘fun-to-drive’ when you look at it. Add in the Charger-inspired ‘racetrack’ taillamps, a new, sleek crosshair grille and piano black accents, and it all adds up to a performance-inspired design with just the right amount of attitude”.
“When designing the all-new Dodge Dart, we were inspired by classic, beautifully designed vehicles throughout time,” Dehner added. “Each car was beautiful, based on its surface work and presence alone; they didn’t need unnecessary cladding, jewelry or lines that confuse the eye.”
It is easily understood when Dodge was careful to resurrect the legendary name remained in the heart of Americans: the Dodge Dart from 1960 to 1976 which held the role of an entry-level model alongside with the traditional Japanese-inspired Colt. With its muscular variant 6-cylinder engine force-fed by large twin carburetors, the Dodge Dart was the happiness of generations of enthusiasts in the United States.
"The old Dodge Dart is really one of the vehicles you think of when you think of a ླྀs American car," Bragman says. "It was big, rear-wheel drive, it had room inside for six. ... It is nothing like the car we see in front of us".
Technically, the new Dodge Dart is the first Chrysler vehicle borrows its platform from the Alfa Romeo Giulietta which was also lengthened and widened to make a sedan meeting the expectations of North American buyers. The platform is also given a special name: “Compact U.S. Wide (CUS-Wide)” platform and this will also be used for other models of the Chrysler group in the near future.
Simple front-wheel drive sedan too, the all-new Dart is the result of a European know-how that allowed the Chevrolet Cruze and the multiple-comparo-winning Ford Focus launched and raised expectations for the compact-car class in the United States.
Available in five trims, SE, SXT, Rallye, Limited and R/T, the 2013 Dodge Dart will be offered with three fuel-efficient, powerful, state-of-the-art four-cylinder engines include a new 160 horsepower Tigershark 16-valve 2.0-liter engine (standard in SE, SXT, Rallye and Limited), a 160 horsepower 16-valve 1.4-liter MultiAir® Intercooled Turbo engine (optional in SE, SXT, Rallye and Limited) and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine standard in the Dart R/T. For transmission, customers also will be offered with 3 transmissions: a six-speed manual, six-speed automatic and six-speed dual dry clutch (DDCT).
By allowing direct dynamic control of air intake and combustion, the MultiAir technology will ensure optimum combustion at any speed under all driving conditions, allows up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.
"The days of sacrificing horsepower for fuel economy and vice versa are long gone," Reid Bigland, Dodge brand president and CEO, tells the crowd. "Today you have to have both, and we do."
For standard safety features, by acquiring features become common on compact sedans in Europe, the over-equipped Dodge Dart sure will catch the eye of the American buyers who used to pay extra bucks for optional safety features. The long list of Dodge standard safety features include four-wheel anti-lock disc brakes, ten airbags—the most in class, electronic stability control and electronic roll mitigation. Sure we have never seen on a Dodge this kind of standard features!
And if the local press seems to be excited about this, just minutes after the Dodge Dart made its debut, Mopar, Chrysler Group's service has even made things become really hot by announcing that it will offer more than 150 aftermarket items and performance parts for the 2013 Dodge Dart.
“By itself, our new Dodge Dart will stand out from the crowd,” said Pietro Gorlier, president and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. “But for those who want even more customization and personalization, Mopar is offering more than 150 quality-tested accessories and performance parts.”
List of standard safety features on the 2013 Dodge Dart:
- Four-wheel, four-channel anti-lock disc brakes with electronic brake force distribution and traction control system on all models
- Brake Assist
- Brake-lock differential
- Ready Alert Braking
- Rainy Brake Support
- Hydraulic boost compensation
- Electronic stability control (four-channel active handling system ESC)
- Electronic Roll Mitigation
- Hill-start Assist
- Trailer-sway Control
- ParkView® rear backup camera
- ParkSense® rear park assist
- State-of-the-art, Segment-exclusive Technology
But Chrysler doesn’t want to stop there! To stand out in the universe instead of the crowded compact, the Dart will be offered with no less than 14 interior and trim color options and twelve exterior colors, making it becomes one of the most extreme personalization models ever built.
"We know that the basic why-buys of this segment are fuel economy, price and reliability," said Bigland. "They're no longer minimum barriers of entry. Everybody is there. But we wanted to be extra aggressive with the 2013 Dart. When you look at what you can get with respect to the technology, the roominess, the design, the style, we think there's tremendous value at that price. "
In addition to the exterior color and interior trim options, the 2013 Dodge Dart also offers to the customers with its exceptional or segment-leading features, including:
- World-class aerodynamics
- Class-exclusive integrated dual exhaust
- Class-exclusive “racetrack” LED taillamps
- Class-exclusive choice of either Hyper Black or polished wheels
- Class-exclusive 8.4-inch touchscreen Uconnect Touch Media Center with built-in radio, navigation, iPod control, climate controls, voice-activated blue tooth, SiriusXM Travel Link, weather updates and points of interest
- Class-exclusive 7-inch reconfigurable gauge cluster display that is easily customizable to the driver’s taste. Choices include: digital and analog gauges, navigation turn-by-turn display, eco-meter, fuel economy, audio, phone, compass and temperature read outs
- Class-exclusive floating island bezel
- Class-exclusive heated steering wheel
- Class-exclusive in-seat storage
- Available 506-watt sound system
- Keyless Enter ’n Go with push-button start
- High-intensity discharge (HID) headlamps
- Dual-zone automatic temperature control with humidity sensor
- Unsurpassed 10 standard airbags
- ParkView® rear backup camera
- Blind-spot Monitoring
- Rear Cross Path Detection
- Best-in-class hip room and shoulder room.
The 2013 Dart will be built in the United States at Chrysler Group's Belvidere Assembly Plant in Belvidere, Ill. Production will begin in the second quarter of 2012 and the car will be offered with a starting price of $15,995. Competitions for the new Dart are likely to be compact car leaders include the Toyota Corolla, Chevrolet Cruze, Honda Civic, Hyundai Elantra and Ford Focus.
2013 Dodge Dart Image Gallery
at 11/3/2012 3:35:31 PM